Ikea already negotiated with Paterna located where the mall to solve the access

May 8, 2008

A few months ago, the mayor of Paterna, Lorenzo Agustí, received a delegation from the Swedish multinational Ikea. Despite the fact that until then seemed clear that Alfafar host the first commercial centre of the signature to be opened in the Valencia region, the reality was beginning to draw very different.

After the first meeting he held Agustí, where the Swedes will conveyed their interest in located in the town of Paterna, there were several weeks when the council had no news.It may not have interest in Paterna thought.

However, in a meeting with the Federation of Valencia Furniture and Ikea, is held barely a month, the firm issued its decision almost firm to settle in Paterna, near the Heron City leisure centre.


Point exact

Now, as happened in Mislata and subsequently in Alfafar, Ikea has started negotiations with the municipal technicians to specify the exact spot where the store will be located and solve the problem of access.Currently, the entrances and exits to leisure centre located in the area are very saturated, especially on weekends, when there is a greater influx of customers.

According to municipal sources confirmed on Tuesday, the technical council of Paterna have sat several times with representatives of Ikea to discuss these issues.One suggestion was made public last month when it announced a Habitat City where, in addition to Ikea, could settle other firms Valencian furniture.

Problems
The other, on the entrance, has been the horse battle of Ikea.They seem already completed the political meetings, with the aim of both the favorable opinion of the mayor of Paterna.

Agusti said at the time that he would Ikea to all facilities in the world to be installed in his municipality, but what is clear is that they have already begun to put some conditions.In Mislata there were many problems, as the saturation of the V-30 and A-3 forced to make new connections. Finally, urban issues were those that did break the agreement between the parties.

In the municipality of Alfafar neither seemed easy. The mall already installed in the municipality have access highly saturated.

Finally, the framework agreement with the industry to acquire materials and products Ikea Valencia seems to be that has satisfied almost everyone.Manufacturers and retailers of furniture Valencian want to be tied around the multinational sells products and entering a tent next to the supermarket the other.

Agreement
Although there is no agreement yet signed, according to municipal sources, Ikea is saving pitfalls quickly and negotiations are advanced.

The mayor of Paterna, the popular Lorenzo Agustí, cree que la ciudad "represents the best choice for Ikea by its privileged strategic location and access conditions."This figure represents a third of the visitors center in Murcia.

Source: LASPROVINCIAS.EN

The multinational Ikea is clear that the next store will open in the Valencia region, because a study by the Swedish chain ensures that 2.5 million customers in her shop in Murcia in the past two years came from somewhere in the three provinces .


Collaborating Bodies

  • Instituto de la Pequeña y Mediana Industria de la Generalitat Valenciana (IMPIVA)
  • ANIEME : Asociación Nacional de Industriales y Exportadores de Muebles de España
  • FEDERACION EMPRESARIAL DE LA MADERA Y MUEBLE DE LA COMUNIDAD VALENCIANA
  • Habitat Valencia
  • COLEGIO OFICIAL DE DECORADORES Y DISEÑADORES DE INTERIOR DE LA COMUNIDAD VALENCIANA
  • FERIA INTERNACIONAL DE PROVEEDORES PARA EL SECTOR 
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