The search for new markets in expanding economic zones, as the countries of Eastern Europe, Southeast Asia and the Persian Gulf, is one of the recipes that aims manager of the Centre for innovation and technology Furniture and Wood of Andalusia (CITM) , Francisco Javier Rodriguez, to tackle the economic crisis affecting in particular the furniture sector.

"The entire global economy is not in recession. The countries of Eastern Europe, the United Arab Emirates, China, Russia or Ukraine can become good areas where our export products, "said the head of CITM, who added that" all markets are valid.Anyone who buys and pays is valid. "

In this sense, Rodriguez noted that the implementation of projects such as the SDIF, which deepens in improving the marketing and commercialization Andalusian furniture, "is bearing tangible results.The export is a measure which has been boosting since CITM, although not the only remedy that Rodriguez stressed.

Knowing how to differentiate

"We insist that to survive in a globalised environment must be distinguished," he said.If the domestic market is sinking, we must seek new markets ".
The technology centre manager indicated that "there are deficiencies in marketing, and not enough to make a product, we must sell it in an appropriate manner" Therefore, insisted that "the word marketing must be a fire burn in all undertakings."Finally, considered as a fourth measure technological advancement within enterprises.
The controller CITM affected that "companies to pursue this path will position itself adequately in the markets and do not affect the long run, this crisis, but will be strengthened."This product differentiation is done through a programme of industrial design that has operated the center located in Lucena. As a third component, Rodriguez said the continuous improvement of products and services through strategic plans for companies such as the draft Rate.

Source: ABC.ES