The regional association of Employers of Timber Murcia, AREMA, with the collaboration of FEDERMUEBLE, the regional government of Murcia and DDI, next meet on June 5 to more than three hundred professionals from all over Spain in the'4 th Congress and Design Furniture innovation '.Prestigious representatives of the design world, both designers as companies, as well as experts and analysts from academia and Administration, will be responsible for raising the possible solutions to the current situation in the sector.

The Congress will address the adaptation effort being made by companies before the new stage of economic globalization, the emergence of emerging countries, marked by the consumer demands and new formulas concentration of channel distribution. The charge of opening the Congress, which celebrates its fourth edition, will be Immaculate Garcia, Councillor of Economy, enterprise and innovation and President of INFO (Institute for the Promotion of Murcia), and will be closed by Jesus Candil, Director-General Industry, Ministry of Industry, Tourism and Trade (MITYC).

Design and innovation and distribution are the two thematic blocks which will focus on Congress, being the most immediate challenges that businesses have to adapt to the market.The first block is open Juan Iranzo, director of Institute of Economic Studies and Professor of Economics, with the presentation 'foresight and market situation in the area of wood and furniture. Then take the floor Gemma Bernal, an expert in furniture design, with the exhibition 'The design firms in the cabinet. Viewpoint designer '.Then, the employer Vicent Martinez, president of PUNTMOBLES and AIDIMA, will present the talk 'innovations in materials and finished'.

From 'The brand leadership as' will speak Gonzalo Bruges, CEO of Interbrand.Closing the first director general of the axis ANDREU WORLD and wallpaper National Design Award 2008 for best dining chair, Jesus Llinares, explain the importance of design strategy as a leader.It will speak from the standpoint of the architect / designer, Mariano Galan, architect and interior designer, member of Arquinfad and Bed and projects manager of the summer hotel chain; viewpoint of the customer defend Isabela Claramunt and St. John Health, Decorative group AC Hotel, and from the standpoint of the company will be attended by Jose Manuel Soriano, ¬ Ex-Director, Commercial Contract Danone and current managing director of Tessera Contract.

Within the second block will open a round table discussion on where the new channel contract, which is being consolidated as a projection of future market that offers many possibilities for furniture manufacturer.

The purchase and distribution groups will be the center theme of the second panel which will consist of Mariano Munoz, CEO of MERKAMUEBLE, Juan Antonio Irala, director of the department's legal group MOBLERONE economic, and Fernando Gonzalez Pena, head of department projects .The English Commercial Court Division.

Finally Xenia Viladás, management consultant and former adviser thin design of DDI, draw up findings of Congress with the aim of a course, guide and define solutions to industry changes that the employer is obliged to do to adapt to the market.Because for Pons' design is becoming one of the characteristic features of the new production model and the new model of consumption. "

According to Juan Manuel Ortiz Garcia, President of AREMA, "in the current sensitive circumstances, when demand has stagnated and growing competitors, the entrepreneur needs to be more pressing, if possible, plan, see light, forward-looking ".
The Secretary-General FEDERMUEBLE, Francisco de Paula Pons, "Now more than ever, companies must accept and analyze changes on consumers in the product, production, distribution, environment and trade Because there is the key to success. ""And this," says Ortiz-is what the Congress offer: solutions at the moment but with future prospects ".
According to the survey on technological innovation of enterprises INE 2005, from more than 38.000 companies making up the sector wood / furniture in Spain, only 1,568 companies had invested in innovation, with a cost estimated at nearly 165 million euros.
AREMA brings together over 300 companies, employing 4,600 workers, representing over 65% of industry-wood furniture in Murcia.Group further to 75% of total upholstery and furniture factories and 50% of the carpenters. In total, associated companies accounted for 80% of regional production sector and 4.5% of overall turnover.

The Congress of Design was born in 2002 on a biannual basis and with the goal of creating an area with the aim of creating an outlet for the culture of design and innovation to promote debate and reflection on the future of the sector with the participation of entrepreneurs, university professionals and Public Administration. Source: CONFEMADERA