January Picó Muebles double its sales network abroad

January Picó Muebles double its sales network abroad

The weakness of the mark 'Made in Spain' easier for the Italian industry manufacturers to steal customers from Valencia

The Valencian company Pico Furniture, specializing in classic, has decided that 2010 is to double its overseas sales network for consolidation in the Russian market and open new business opportunities in China, India, Africa and America.

Currently, the firm has its own sales office in Russia, an official of the European market most other destinations in China.
One of the markets that will reopen the Valencian firm is America. The devaluation of the dollar against the euro has led in recent years that American business be reduced exercise to exercise."By January we will double the budget for the overseas sales network with the intention to cover more markets," explains Jose Pico, chairman of the company to double both the staff is assigned to the exterior and commercial actions to be held outside Spain.

The other "reinvention" is going to undertake Furniture Picó is to minimize the commercial network in Spain to strengthen international."The person who was dedicated to 100% for the domestic market will now focus on Saudi Arabia, the UAE and Iran. If there is no business here, and if there were, what we can do is stand still, "says Pico."We have to reinvent every day and if the store business in the United States does not work, let's try again turning to architects and decorators where it does business there," says José Picó.

The other market that India wants to open it. "It's growing middle class and high demand there that begins and quality furniture that is manufactured in Europe.The same thing happens in China. They say it's the threat of furniture but what I see is that it is a great business opportunity.

Objective: Russia

Other markets where Picó Muebles will strengthen their efforts is Russia."The Russian client remains good. We are doing now a part of the decoration of a house of a Russian in Altea. The budget is 900,000 euros and make the panels, ceilings and office furniture.

"The problem that we have is that the mark 'Made in Spain' is not known. In China, when you say you are from Spain, they ask you what you do and when, then, presents an Italian already know that Italy is design, fashion, cars, style.Another company does the rest, "says the president of Furniture Picó ensures that if you are not physically where they are future customers is impossible to build new projects already in Spain, Russia, Africa, America or Asia.That's what can not be, "says Pico.

Sergei Petrenko, a Russian intermediaries most important furniture in Valencia, says: "Italy knows how to sell your furniture while Spain does not.If you ask an Italian factory catalog, once you have an employee of yours at the door and Valencian companies is difficult to contact them, "says Petrenko which sells furniture Vidal Grau Muebles Mariner and Pico, among other plants in Valencia.

The Russian intermediary ensures that customers with budgets of more than 100,000 euros to furnish a house "are the same as two years ago and will continue" and that, in fact, orders for this level have not suffered any drop.

"Both state and orders that require a more sober style as individual projects, which demand more ornate furniture, continue to ask hard", says Petrenko.Fuente: www.lasprovincias.es